Gogo Jewelry
2008. Explorations of color and b/w experiments for the online look and feel for local jewelry designer, Gogo.

Essentially I created an online catalog for her jewelry so that people can browse through her various collections. Her handmade jewelry is based on brilliant colors and metal working, so I decided to take the approach of an interactive concept of forcing user interactions to see the colors outside of the black and white framworks.

Her logo is essentially a reboot for her changing direction. We decided to go with a somewhat contemporary throwback feel. It fits her a lot better than the previous super New Orleans look she had before, as seen below.

> shop her jewelry at ilovegogojewelry.com



Interior of her new store on Magazine.

Her old logo for her original opening of her store.

Her old handmade signage of that older look.